McQueens, London has redefined the florist experience, earning an international reputation from A-list events to luxury hotels. We reimagined their brand identity with a refined, evocative look, supported by print collateral and an art-directed photoshoot that elevates their bouquets and signature arrangements in a cohesive style.
McQueens
The photoshoot became a pivotal moment in expressing the brand. We curated a series of scenes that showcased McQueens’ signature arrangements in a cinematic, editorial style — balancing grandeur with intimacy. The imagery captured not only the craftsmanship of the bouquets but also the mood and atmosphere that defines the McQueens experience.
The branded staff uniforms, with their refined dark aprons and gold embroidery, extend McQueens’ identity into every customer interaction, reinforcing the brand’s elegance and consistency across all touchpoints.
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